If you are a small business owner in the United States, you may have heard a thing or two about the importance of search engine optimization (SEO) services. If you recognize any of the five signs listed below, you should really consider your business strategy with regard to SEO and Internet marketing:
1 – Google is Blind to You
The most obvious sign that you need to contract SEO services in a hurry is when you can’t find your business listed anywhere on the first or second search engine results page (SERP). This usually means that your online presence is not optimized for the major search engines such as Google and Bing. You need to have an SEO professional show you projections that illustrate just how much more profitable your business can be when your brand is optimized.
2 – Your Website Traffic Sucks
Are you getting too many visits from Russian bots or from IP addresses that suggest you are being used as part of a traffic exchange scheme? If the conversion rate on your website is not helping you get any business, or if your analytics report shows that visitors abandon your page shortly after arrival, you need a professional SEO audit. You may not have any quality keyword targeting in place, or your navigation may not be friendly enough for visitors to explore your website and become customers.
3 – Your Visitors Do Not Trust You
Let’s say your website has a telephone number in the Contact Us page, and you notice that you are getting calls from prospects who ask cagey questions as if they may be trying to figure out if your business is real. This could be a matter of a low SERP placement combined with inadequate presentation. If this is the case, you need SEO services to show that your business is legitimate and trustworthy.
4 – Your Brand Does Not Get Recognition
Let’s say you own a small pizza shop in Orlando that features a small dining room plus takeout and delivery. You notice that your tables get traffic and that your patrons like your pizza, but you are not getting that rush of dinner time delivery orders from the surrounding apartment buildings. It is very possible that your brand is being overshadowed by local competitors through SEO tactics. One of the tenets of SEO is that Google loves brands above all, which means that your business may need a special strategy to achieve this level.
5 – You Are Not Getting Premium Prospects
If you are an expert in your field, you should not only be getting significant online traffic but also inquiries from premium prospects who are willing to pay premium prices for your goods and services. Let’s say you manage a boutique legal practice in Orlando that specializes in bankruptcy representation, but you are only getting online inquiries from potential clients who just need you to help them out with forms and the meeting of creditors. What this could mean is that your online presence is not making your law firm come across as one that can help clients shield high-ticket assets from creditors. In this case, your law firm may be in need of a content and social media strategy.
In the end, SEO should help you to accomplish more than just getting to the top of the SERPs; they should also give you peace of mind with regard to your online brand positioning and Internet reputation.